Whitney Economics provides
economic consulting and collaboration services for the hemp and cannabis industries to business and government entities. With decades of experience, ongoing data creation and aggregation processes, and boots-on-the-ground resources around the world, Whitney Economics creates value through detailed insights, granular analyses & thoughtful projections.
Cannabis - Adult Use & Medical
Cannabis for medical and adult use purposes continue to build momentum across both global and U.S. markets. As the premier cannabis economics firm in the United States, Whitney Economics provides economic analysis and growth projections, and updates its outlook regularly, based upon the dynamic environment and ongoing learning. Analyses include both legal and illicit markets. Additionally, Whitney Economics provides detailed supply chain analyses of cannabis verticals for Multi-State Operators (MSOs), Cultivators, Processors, Manufacturers and Retailers.
Aggregating and building data sets parsed from states and federal regulators, from hemp cultivators and processors, and through FOIA act requests for years, Whitney Economics has the tools and insight to perform detailed licensure analysis across a variety of segments, including how, for example, women-owned or BIPOC-owned cannabis retail organizations are responding to a rapidly changing cannabis marketplace.
Hemp - CBD, Fiber & Grain
Hemp is the sleeping giant of the cannabis industry. I am sometimes quoted for saying, "cannabis is sexy, but hemp is transformational." The amount of product innovation around hemp is staggering, and the appetite for hemp-based industrial products continues to grow. In the global marketplace, as is the case in U.S. markets, hemp innovation is challenged by an immature supply chain, which spans the entire industry, from cultivation, processing and manufacturing, to retail and ultimately the consumer's willingness and enthusiasm for adopting hemp-based products.
Aggregating raw data through direct surveys to hemp cultivators and processors, Whitney Economics is creating the baseline data for understanding the nascent hemp industry and its growing set of verticals. CBD has dominated the early hemp industry, from a revenue perspective, but the potential of hemp fiber and hemp seed to transform industries, from energy, construction and automotive to ranching and agriculture, is being unlocked.
Data Modeling - Government & Economic
Working in concert with a variety of clients, partners and competitors, Whitney Economics is playing its role in building the initial data set for American and global hemp and cannabis industries.
Whitney Economics builds data sets to answer the largest questions, for example:
- How big is the American market for recreational cannabis?
- How strong is the market for hemp cultivation, production, manufacturing, and retail?
- How do we understand legal markets for medical cannabis in the context of illicit markets?
- How is an ideal balance for taxation and revenue models different at state, local or national levels?
- What case studies and cautionary tales can be offered to provide key decision makers with greater nuance?
A Rising Tide Of Cannabis Insight Lifts All Ships... The US hemp and cannabis industries only benefit from more hard data and greater levels of regulatory transparency. Whitney Economics delivers serious, carefully considered recommendations to businesses and governments across the country and around the world. With actionable data, we create value for not only our clients, but for the larger hemp and cannabis industries. Over time, efforts like ours will yield more comprehensive, automated and granular data.