The U.S. THC Beverage Report (2025)

This report summarizes the total potential market for THC beverages in the U.S. (Hemp-derived or marijuana-derived). It provides a state-by-state breakdown of the total market values, it provides an update by state of the legal status of THC beverages, it estimates the total legal sales in 2024, forecasts legal sales growth through 2035 and discusses key policy and regulatory issues that influence the market. this is the first in a series of THC beverage reports.

 

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The U.S. THC Beverage Report (2025)
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Latest Insights

Reports

09/1/2026
Whitney Economics: 2026 U.S. Hemp Cannabinoid Report DOWNLOAD NOW
05/22/2026
What you need to know, An update on the EU and UK cannabis markets DOWNLOAD NOW

In the News

10/05/2026
Impairing hemp THC ban deadline extended to December as industry fights for survival READ NOW
10/04/2026
US Congress postpones ban on hemp-derived THC products until December 11Fortune READ NOW

Speaking Engagements

7/22/2020
The State of Hemp: Key Learnings from 2019 and a Forecast for 2020
National Industrial Hemp Council, Washington, D.C.
7/2/2020
Cannabis Interstate Commerce and its Role in Promoting Social Equity
The State of Cannabis

Media

09/09/2026
WHITNEY ECONOMICS RELEASES U.S. HEMP CANNABINOID REPORT FOR 2026 READ NOW
04/09/2026
WHITNEY ECONOMICS REFRESHES ANALYSIS OF FEDERAL TAX IMPACT ON LEGAL CANNABIS OPERATORS READ NOW

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